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The Direct-to-Consumer Model of Montreal’s Lufa Farms

One of Canada’s largest urban farming projects, Lufa Farms is the brainchild of Mohamed Hage and Lauren Rathmell. In 2011, Hage and Rathmell opened the world’s first commercial rooftop greenhouse, a 31,000-square-foot space atop an old Montreal warehouse. They now oversee three hydroponic greenhouses,...